Brand Refresh & Digital Experience Redesign
Role
Led the rebrand and redesign from concept to execution, evolving the visual identity and digital experience to improve clarity, accessibility, and cohesion.
Studio: Compose[d]
Emissions
Calculator
The Emissions Calculator is a digital tool designed to help users understand and measure environmental impact.
The existing experience lacked visual cohesion and clarity, making it difficult for users to engage with complex information. My role was to refresh the brand and redesign the experience, creating a clearer, more approachable system that built trust and usability while remaining grounded in the tool’s mission.
I began by redefining the visual foundation, refining the color palette, typography, layout system, and overall visual hierarchy to create a more consistent and intuitive experience. The updated brand language was designed to support comprehension, guiding users through information-heavy content without overwhelming them.
Working across the interface, I applied the refreshed system consistently, ensuring visual patterns, spacing, and structure reinforced clarity and ease of use. Design decisions were made with accessibility and scalability in mind, allowing the system to support future updates and expanded functionality.
The final redesign delivered a more cohesive and approachable digital experience, improving how users interacted with complex environmental data. The refreshed brand system strengthened trust, readability, and consistency, providing a durable foundation for future growth and iteration.
