Protect Our Winters
Campaign Design, Advocacy & Fundraising
POW brings the outdoor community together to fight climate change. Over the years, I have worked on campaigns that push the community to act, first by raising their voices and then by giving. Working within POW’s brand, I created campaign identities that each felt distinct but unmistakably POW.
Studio: Compose[d] Creative
Crush it 4 Climate
Crush It 4 Climate was a multi-channel campaign to get skiers, riders, and outdoor lovers involved in climate action. I turned POW’s core messaging into a bold, energetic visual system that ran across social, text campaigns, print, and local events, built to grab attention without losing the credibility behind the cause.
POWer Forward
POWer Forward was POW’s end-of-year giving campaign, designed to energize longtime supporters and bring in new ones. I led the visual direction, creating a punchy, urgent look across email, social, and donation pages, then built guidelines so POW’s team could keep creating new assets on their own.
The campaign exceeded expectations and delivered measurable results:
133% of fundraising goal achieved
$668k+ toward a $500k matching campaign
130%+ increase in donations
22% first-time donors, expanding POW’s supporter base
POW Action Fund Voter Guidebooks
The POW Action Fund needed a way to help outdoor voters make informed choices at the polls. I designed a series of midterm voter guides, as social carousels and downloadable PDFs, that ranked candidates by where they stood on climate issues. Knowing where candidates stand on climate shouldn’t take hours of research.
