Visual Direction & Fundraising Campaign Design
Role
Led the visual concept and execution for Protect Our Winters’ end-of-year fundraising campaign.
Studio: Compose[d]
POW Giving Campaign
The POWer Forward Giving Campaign was a critical end-of-year fundraising initiative designed to energize supporters, deepen donor relationships, and attract new contributors. Building on POW’s brand foundation, I developed the visual direction for the campaign across digital channels, ensuring clarity, urgency, and cohesion.
Working in close collaboration with POW leadership and campaign partners, I translated fundraising strategy into a cohesive visual system optimized for digital engagement. The campaign required balancing emotional resonance with trust and clarity, reinforcing POW’s credibility while motivating action.
Visual assets were designed to work seamlessly across email, social, and donation touchpoints, maintaining consistency while allowing flexibility for rapid iteration throughout the campaign window.
I created guidelines that the internal team at POW could take and use to create future assets.
The campaign not only exceeded its immediate fundraising goal but also strengthened long-term donor engagement and momentum toward future fundraising objectives.
